Wednesday 19 October 2011

FASHION PHOTOGRAPHY

Fashion Photography is a type of photography displaying clothes and fashion items.
We can discover fashion photography in magazines like: Vogue, Vanity Fair, Grace and many others.
One of the biggest and most important Fashion photography magazine is Vogue.
Vogue is a fashion magazines published monthly in 18 different nations.
The current editor of the American Vogue is probably one of the most impressive and rich person in America, her name is Anna Wintour.
She took over Vogue in 1988 and since then she produced a type of fashion that nobody have seen it before, she also took her magazine to a wider audience.
Not many photographers had the honour of taking pictures for Vogue.
One of the early photographer who took some amazing fashion pictures was Cecil Beaton.
Cecil Beaton was an English fashion and portrait photographer.
Beaton took many exellent shots for Vogue.
Vogue took him regurarly in 1927.
Cecil Beaton made fantastic fashion pictures, and many Vogue's photographers nowadays are trying to set up the same studio, same lights and same camera that he used back in the thirties and reproduce the same or (almost the same) pictures.
Beaton also worked for Vanity Fair during the thirties.
Fashion Photography different from others types of Photography, produce a kind of fake image; so we need to understand that the audience who like fashion photography are very different to those who liked war and photojournalism.
War photography it shows something real, something that in that moment is really happening; while Fashion photography is more a studio shots photography modified by computers.
Infact many models that we see and admire on posters or magazines they are just a reproduction of a sudio picture modified in later on a computer.
Fashion photography also look like portrait photography, so what is the difference?
Both are visual art forms and each of them fills a particular need.
We need to take in consideration that Fashion photography deals with the exterior areas of humans being; clothes, make up, hair style are all about the appearance.
Fashion photography is also a form of art that change with time.
Portrait photography capture the essence of the individual not the appearance.
Portrait photography is also used in a lot documentaries to show lives and fellings of people.

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